ANDAZ FIFTH AVENUE
Fifteen years after opening, this brand’s flagship required a replacement of worn and missing signage, alongside a refined aesthetic update aligned with its elevated interiors.
Thrasher developed a cohesive signage system that enhances the property’s design—introducing a polished, light-bending, water-rippled finish for suites and public areas, and subtle patterned elements across guest floors that reflect Andaz’s playful, ‘personal style’ narrative.
Dim guest corridors were rebalanced through increased contrast and clarity, creating a more cohesive transition that aligns with the richness of the rooms.
The result is a system that feels elevated, intuitive, and enduring.
DESIGN SERVICES
+ ENVIRONMENTAL SIGNAGE
+ WAYFINDING
+ WAYFINDING
