PIQUE

Take a ‘Pique’ at the next generation of elevated student housing—premium, wellness-focused living with eight stories of residential units and top-tier amenities for UC Berkeley students.

“The name PIQUE carries intentional duality—to spark curiosity and to represent the peak of experience.”

Another success in our on-going collaboration with AFMKTG, the white-label brand identity design for Pique is fresh, inspired and intentionally crafted for a calm, refined, yet ambitious academic.