Mindset Hospitality Brand Identity Design
Mindset Hospitality needed a professional logo design and overall brand identity styling for their exclusive mentorship program providing career guidance from acclaimed industry experts.
Initial tier offerings were distinguished by custom brand illustrations for: Rising Star, Mindset Producer, Mindset Resource and Mindset Pioneer.
Founded by partners from Genre Hospitality during the turmoil of 2020—which hit the hospitality service industry especially hard—this dynamic and interactive platform aims to help individuals achieve their full potential while pursuing purposeful careers.
Incorporating a heart into the logo symbol was crucial to representing the brand’s “Tom’s style” 1-for-1 supporting giveback mission aspect.
See Thrasher Design Studio’s Volunteer Brand Work for Mindset’s Supporting Charity Partner 2Hands2Employ
FAMILY LOGO SYSTEM DESIGN
A fluid brand identity (encompassing a custom color palette and typography treatments) is impactful within a family system of logo designs flexible for myriad usage.