LA FONDITA. Brand Design Development
LA FONDITA OFFERS MEXICAN-INSPIRED GRAB-AND-GO BEANS AND RICE BOWLS MADE FROM THE HIGHEST QUALITY ALL-NATURAL INGREDIENTS.
La Fondita believes that grab-and-go meals should be REAL: convenient, delicious, and nutritious. Made of premium all-natural ingredients with traditional seasonings inspired by the authentic flavors of Mexico, the shelf-stable microwaveable bowls are ready to eat in just 3 minutes.
BACKGROUND
Ricardo grew up loving rice and beans as a cherished staple of the family table. Venturing to Mexico, he was charmed by the country’s fonda restaurants: humble mom-and-pop eateries serving “la comida” or the main meal of the day.
A successful entrepreneur and busy father of five, Ricardo was inspired to create a healthy grab-and-go meal that would be similarly hearty and delicious, delivering homemade flavor fast and for a reasonable price.
The result is La Fondita. Warming the belly wherever hunger occurs.
We know there’s nothing like home cooking.
But sometimes hunger comes at you fast.
Ricardo Kawamura and his La Fondita Rice and Beans Bowl
SOLUTION
Ricardo initially approached us with a package design he had rendered from a cheapo website and two flavors of a convenient beans-and-rice bowl he was developing.
Tasked to bring the brand to life, Christy Thrasher quickly jumped into all aspects of the brand development, executing cohesive designs to power the brand launch including:
POSITIONING
STRATEGY
COPYWRITING
BRAND IDENTITY DESIGN
PRODUCT PACKAGING DESIGN
PHOTOGRAPHY ART-DIRECTION
WEBSITE DESIGN + DEVELOPMENT
SALES COLLATERAL
PROMOTIONAL MERCHANDISE
SOCIAL MEDIA
Our goal with the design was simple and fun—invoke the vibrant colors and textures of traditional Fonda restaurants, the incredible flavors of Mexican cuisine—and capture the spirit of Mexico.
La Fondita makes Mexican-inspired beans and rice bowls for people who love bold flavors and high quality, but have no time to waste. Made from premium long grain rice, tender beans and a zesty spice blend, our grab-and-go meals are 100% natural. Each bowl delivers the goodness of South-of-the-border home cooking on the go, at your desk, or wherever hunger may strike — ready to eat in three minutes. Just add hot water!
All efforts received industry acknowledgment and praise: Ricardo winning the coveted KeHe Distributors’ Golden Ticket and Thrasher Design awarded by Graphic Design USA for the package design.
It was an honor to partner with Ricardo to create the overarching brand vision for La Fondita.
La Fondita Brand Photos by Gina Sabatella
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