A-CHALET Logo Design
.: AUTUMN 2021 :.
A-Chalet is a short-term rental management company providing curated, one-of-a-kind experiences to business and leisure travelers.
With an ideal vision for his new hospitality endeavor, A-Chalet founder Chris Willard approached Thrasher Design Studio when he needed help creating a logo to establish the brand’s credibility.
In addition to being modern, his request was to include stars, reflecting the property name of ‘Stargazer’ and the promise of donating a percentage of each booking to an associated charities’ Rising Star program.
Wordmark and emblem intertwine in this simplified and stylized logo expression. The sharp exterior a-frame structure mirrors Stargazer’s architecture and chalet, tucked-up underneath the night sky. The deep green color is reflective of the adjacent national forest.
Bold and unexpected, playful and self-contained, the logo successfully established A-Chalet with a solid foundation, as the company continues to expand with additional properties.